Social media has evolved into an ever-growing platform for all kind of businesses to advertise their products and reach out to potential consumers. More and more people are using social media every day which makes it clear to emphasize the importance of developing a social media marketing strategy, whether it is using Facebook ad campaigns, Twitter, Instagram or even Snapchat. This is a prime opportunity for companies to engage with their customers seeing that Facebook has 2.27 billion active users and Twitter has 336 million active users. You might ask yourself, “why are businesses having a tough time using social media as a marketing tool?”. Here are five tips of what companies and marketing professionals should be doing in order to successfully marketize via social media.
Keeping an active presence on your social media
A lot of businesses believe that posting regularly content on their social media is enough to garner interest in their content. However, that is not the case. Once a company posts on social media, they need to be ready to engage with the users who interact with your post. 80 percent of marketers said they saw increased traffic with as little as six hours a week invested in social media marketing (Social Media Manager). With the increased traffic produced from investing only six hours in your social media, more leads will be generated. Keeping an active presence on your social media is an important key factor to build meaningful relationships with your customers and potential business partners.
Humanize your company
By keeping active on your social media, you are able to engage more with your customers and answer any questions they could have. By being personal with customers, it gives them a sense of reassurance that the company is human and wants to actually help them. Companies that connect with buyers on an emotional level see a significantly higher impact of those still trying to sell based on business or functional value. In fact, the most successful ad campaigns in television often have nothing to do with the product, but create emotions. Moreover, the most connected companies with their audience experienced an increase of 31 percent in revenue growth. Customers appreciate quick and direct assistance. According to a survey, 60 percent of buyers who feel a “high brand connection” are more likely to purchase, even at a higher price. This ensures brand loyalty to the customers that you engage and interact with on your social media platforms.
Choosing the correct social media platform
There are many platforms to choose from such as Facebook, Twitter, Instagram or LinkedIn. First of all, you need to think about several questions before choosing a platform to work with.
For example, Facebook’s purpose is to build brand loyalty and reputations through interest arousing content and valuable, informative posts. Whereas Twitter’s purpose is to deliver quick updates and promote new products with instant feedback from your audience. LinkedIn is, on the contrary, relatively bad for B2C but the best choice for B2B companies, since you will find plenty of businesses on their platform. Once you answer all these questions regarding your targeted audience, you are ready to choose which social media platform to use. The most popular social media platforms to use are Facebook, Instagram YouTube, and Twitter. In fact, you can’t afford not to use at least one of the “Big 4” social media sites (Instagram, Twitter, Facebook, and YouTube) to distribute content and spread awareness about your brand. Now that you have your desired platform, you need to figure out how to use it to its full potential.
Use pictures to get more engagement
I observed that when someone posts on Facebook, a post with images receives about twice as much engagement than those without. Whereas Instagram is flooded with images, which makes a post with valuable captions (texts) more interesting. Still, it is natural to be more attracted to an image rather than a lengthy text post but in order to stand out from the crowd, you have to be creative. People are more visual learners and by giving them images combined with text, they will be able to understand the information much better. A perfect tool to manage that is Canva. You can easily create images combined with texts in the perfect format to upload on several social media channels. To ensure you don’t violate copyright, you can use Unsplash to get high-quality copyright free images.
If your brand doesn’t find audience organically, you may have to explore the benefits of paid advertisements to attract more people to your website. There are two types of advertisements businesses can do on social media: sponsored posts and ads. Sponsored posts are the promotion of already published posts on your social media. This increases the reach significantly and can lead to a tremendous increase in leads. Promoted Tweets have usually an average engagement rate of one to three percent—much more than traditional banner ads. The second way is another great option to advertise your company. The difference between ads and sponsored posts is that you create your own ad and can adjust and customize everything. On Facebook, desktop ads have eight times higher click-through rates (CTR) and mobile ads have nine times higher (CTR) than regular web ads. When you create your very own ad, ensure that everything looks professional and is consistent with your brand’s marketing ideas. The last thing you want to endure is a loss of authenticity.